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The importance of having a mobile app for your business

It all started about 14 years ago when the first mobile app in the world was introduced by Blackberry. Back then, people still looked at this innovation as something futuristic and most of them were not aware of the value of this discovery. However, it didn’t take much time before mobile apps have taken over the IT scene. For instance, about 12% of all the people in the world had smartphones in 2008. Today, almost 40% of the population owns a smartphone. On top of that, the predictions are that every year 200 million more people will become owners of smartphones or other mobile devices.

What is interesting is that more and more people are using their mobile devices to access the Internet. This means that they perform research through apps and many of them actually expect businesses and organizations to have their own mobile app. This is only one reason why you should have a mobile app in case you run a business. In addition, we will discuss some other reasons that make mobile apps great for business owners.

First and foremost, a good mobile app for your business will help you establish a link between your clients and your services or products. There is a much greater chance for mobile users to find your app then your website when they are using their devices to search for services or products. By sending notifications about promotions and deals you can keep them engaged all the time. Of course, you must learn more about these features and make sure that you are using the right marketing strategy.

A mobile app created by a Android developer or iOS developer or any other professional can help you highlight your services and products. Thanks to this specially designed application you will allow users to get access to your unique brand. You can update the app whenever you want and showcase your new products in a timely manner. Keep in mind that you won’t have to pay anything for this promotion except the initial payment for the creation of such app.

While we are talking about investment and spending money on an app, we should mention that there are many business owners who avoid making a mobile app because they believe that they are expensive and not very useful. Well, these owners are far from the truth. Mobile apps today are not very expensive and you can easily create mobile apps for any or every OS without spending a fortune. On the other hand, the importance of mobile app makes the ROI (return of investment) also very high. Just think about this – in case you don’t have a mobile app, it is very likely that your rivals will create one and as we already said, modern consumers expect a mobile app from serious companies.

Finally, a good mobile app will help you acquire new customers and keep the existing ones loyal. With this medium you can rest assured that you are addressing a group of users that have genuine interest in your offer.

If you are looking for mobile app development in Singapore then give MDSM Consulting a call today.

Why Hybrid Apps Are a Better Option Than Native Apps?

About a decade ago when apps started to appear on the market, the business community didn’t take them seriously. However, the mobile market started growing rapidly and the importance of apps has increased too. Modern apps are constantly changing. They are upgraded and updated all the time. It is no longer a question of whether you should have an app, but what kind of app you need. There are different types of apps on the market, but the most popular ones are native, mobile and hybrid apps. In the recent period the popularity of hybrid apps is increasing rapidly.

Before we explain why hybrid apps are a better option than native apps, it is the best idea to describe the different types of apps. Native applications are installed on the mobile device and they can be activated through the application icon found on the device. So, all the apps installed via app stores like Apple Store, Google Play Store and Samsung Store are native apps. They can be used only on one platform. Mobile web apps are accessed from a browser. On the other hand, hybrid apps represent a combination of the best features of these two types of apps. Now let’s see what makes hybrid app the best option.

To start with, by choosing a hybrid app you will cut the cost of development. If you choose native apps you will have to pay for the development of this app for each operating system (OS) – Android, iOS etc. However, hybrid apps are designed in a way which allows developers to use the same HTML elements on all mobile operating systems. In other words, they will save you both money and time.

Just like native apps (and unlike mobile web apps) hybrid apps can use all the features and options a mobile device has. The main difference is that native app users and developers need to spend a lot of time maintaining these apps. We all know that many of these apps require updates and in many cases these updates are available every week. If you choose a hybrid app you will avoid these problems. A hybrid app update is very quick and simple and you can do it whenever you want.

If you are online and you are using a hybrid app, you will be able to use many different features and access content. But, what is even more interesting is that even when you are offline, you can still enjoy most of these features. On top of that, it is much easier to find these apps because they can be downloaded through app stores and also through websites.

Finally, a hybrid app works faster on every mobile platform and the development costs less than native app or mobile web app development.

So, even if you have some doubts about hybrid app, it is time to give these apps a chance because the framework is significantly improved and many experts predict bright future for this type of apps.

If you are looking for mobile app development in Singapore then give MDSM Consulting a call today.

Why is WordPress the most popular and most convenient website development platform?

Many people who are interested in creating their first online presentation come across the acronym CMS when they are looking for a good web design company. Obviously, most of them don’t know what CMS is.

CMS stands for Content Management System. To put it in simple words, in case you need to add and edit content on your website then CMS can be very helpful. When we say content and elements of the website we mean things like text and images, design, website concept and almost every other element of modern websites. There are many readily available CMS on the market today – Joomla, Drupal, Expression Engine, WordPress etc. According to official statistics WordPress is by far, the most popular website development platform and it seems that there is more than one good reason for this. More than 75 million websites are managed with WordPress. Another interesting fact is that WordPress is especially popular among business owners and most of the business sites in the world are powered by WP. Now let’s see why WordPress is so popular and why you should use it for your business website:

SEO

To start with, we must point out that the success on any business website depends on the rank that this website has on the search engines like Google, Yahoo and Bing. Most websites get their visitors from search engines. This is what we call organic visitors. These visitors are most valuable because they come to your website intentionally. That’s why it is very important to take good care of optimization. A website that is well optimized for search engines contains most of the relevant keywords and keyword phrases. What is great about WordPress is the fact that it provides an opportunity for quick and efficient optimization. All the search engines give priority to WordPress powered websites and there are many plugins you can use to optimize your website.

Huge number of themes and layouts

Another thing that makes WordPress great is the huge number of themes and layouts. In just one click you can change the appearance of your website. We all know that every business has different logo and symbols and since there are many different WP themes it won’t take much time before you find a theme that matches your brand identity. In addition, if you get tired of the theme you can always change it.

Easy to use

Even though you will probably need help when you are installing this CMS, it will be very easy to manage it on your own in the future. Even people with no experience can learn how to handle the basic operations in WordPress. This is one of the reasons why millions of users have decided to give WordPress a chance.

Mobile friendly

Technology is changing all the time. What was popular 5 years ago could be outdated today. However, it seems that WordPress is following all these changes in a timely manner. As we all know, mobile devices are getting quite popular and business websites must follow this trend. WordPress powered websites allow website owners to get Responsive Website Design. This means that your website will look perfect even if it is visited from a mobile device.

If you are looking for wordpress developemnt then give MDSM Consulting a call today.

Why SEO is so important?

 

Search Engine Optimization or SEO has become a very popular term these days, but it seems that many website owners don’t understand the true meaning of this activity. There are many of them who have heard about it, but they are aware of just a few elements of this complex activity. So, it is always a good idea to spend some time learning more about SEO and even if you believe that you have knowledge, hiring a SEO expert is always helpful. SEO is constantly changing, so it is virtually impossible to know everything about it unless you are working as a professional in this field.

In case you are still wondering why Search Engine Optimization is important, we will point out a few reasons.

  1. SEO provides more business opportunities

One of the main goals of every SEO activity is to help your website rank higher on Google or other popular search engines. When we say higher, we mean on the first page of search engine results. There are many business owners who are not aware of the fact that just 20% of people use the 2nd page of search engine results. The percentage is even lower for the third or fourth page. In other words, if your business doesn’t appear in the first page, it is very likely that most of the people won’t find you.

  1. Your competitors use SEO techniques

Even if you think that SEO is not very important, you should know that your competitors are already doing it. This means that they are getting many of the potential clients that might have used your products or services. Being present on the Internet and having good ranking in search engines should be your priority.

  1. SEO boosts brand authority and trust

Another great advantage of search engine optimization is the fact that your business will get a chance to build and strengthen authority and trust. This is especially important for new businesses. Obviously, you can achieve similar effects with the help of paid ads, but these ads will cost you a small fortune. In addition, it is much better to build authority in an organic way without ads. People know that ads are paid, so if you use ads this doesn’t mean that you have their trust. They will only know that they are dealing with a business that has money to invest in ads. On the other hand, Google, Yahoo, Bing and other popular search engines have excellent reputation and they are used because they provide relevant results. If your website pops up among the first ten results then users will identify your business as a business they can trust.

  1. Less expensive

Investing in SEO requires certain amount of money, but the fact is that SEO guarantees better Return of Investment (ROI). This activity is much cheaper compared to traditional types of marketing like flyers, TV ads, radio ads, newspaper ads etc. On top of that, you will get potential clients that are genuinely interested in your offer.

If you are looking for SEO in Singapore then give MDSM Consulting a call today.

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